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Trusted Brands
For more than 25 years, the American Hair Loss Association has worked to educate and protect people affected by hair loss. In a marketplace where consumers and patients are routinely confronted with aggressive marketing, exaggerated claims and products and services that can be difficult to evaluate, the AHLA has become a leading independent authority on hair loss information and consumer advocacy in the United States and around the world.
The AHLA Trusted Brand Program was created to bring that same consumer first standard to the evaluation of companies, products and services in the hair loss and hair care marketplace, providing consumers with a credible point of reference when deciding what and whom to trust.
Introduction
The internet and social media have made hair loss information more accessible than ever, but they have also created an environment in which unproven products, questionable services and misleading claims can reach vulnerable consumers almost instantly.
The AHLA created the Trusted Brand Program in 2022 to help consumers navigate this increasingly difficult marketplace. Companies, products and services considered for inclusion are evaluated within clearly defined categories, with emphasis on transparency, consumer practices, supporting documentation, regulatory responsibility and compliance with AHLA program standards.
The program has remained intentionally selective. Despite applications and interest from companies across the marketplace, only a small number have been accepted for Trusted Brand recognition. The AHLA does not believe credibility is created by filling categories or granting recognition broadly. The value of the program depends on maintaining standards consumers can take seriously.
There is no fee to apply for AHLA Trusted Brand consideration. Acceptance into the program does not guarantee continued authorization to use the AHLA Trusted Brand Mark.
Current Product Categories
Product Category 1
Shall be narrowly defined as: (i) drug free hair loss prevention DHT blocker capsules; (ii) drug free hair and hair growth support supplement capsules; and (iii) drug free topical DHT blocker serum.
Product Category 2
Shall be narrowly defined as: (i) prescription hair loss medications; (ii) topical prescription hair loss medications; and (iii) prescription serums and preparations.
Accepted Trusted Brand verification page coming soon.
Product Category 3
Shall be narrowly defined as: (i) shower water filtration systems; (ii) faucet mounted water filtration systems; and (iii) replacement filtration cartridges and related components for such systems.
*Companies manufacturing or selling multiple products will not necessarily receive AHLA Trusted Brand Status for every product in their product line and must clearly inform consumers which specific products have been granted AHLA Trusted Brand Status.
The American Hair Loss Association is a nonprofit organization whose mission includes helping the public make more informed decisions about hair loss. We offer the AHLA Trusted Brand Program (the “Mark Program”), which includes the American Hair Loss Association Trusted Brand Mark (the “Mark”) and AHLA approved language used by licensees across their websites, packaging, advertising and marketplace listings.
Under the Mark Program, we publicly list companies and products that are authorized and licensed to use the Mark after AHLA review of their policies, disclosures and compliance with our program criteria. The Mark is a recognition of adherence to AHLA standards. It is not a government approval, safety certification or product warranty.
The American Hair Loss Association is not a testing laboratory and does not conduct laboratory testing of products. We do not independently verify all product performance claims, results or third party materials, and the Mark should not be interpreted as confirming such testing or guarantees.
Companies accepted into the Mark Program pay licensing fees for authorized use of the Mark and AHLA approved program language. The Mark Program may be used only by properly licensed companies that meet and maintain our qualifications and compliance requirements. Companies are responsible for ensuring their products comply with all applicable FDA, EPA and other regulatory requirements.
How to Apply
The American Hair Loss Association accepts applications for Trusted Brand consideration from companies in appropriate hair loss, hair care and related consumer categories. There is no application fee.
Submission of an application does not guarantee acceptance. Companies accepted into the program must meet applicable AHLA standards and licensing requirements, and continued authorization to use the AHLA Trusted Brand Mark is not guaranteed.
Our Trusted Brands
The AHLA Trusted Brand Program is intentionally selective. Recognition is limited to specific companies, products and services accepted within defined categories after AHLA review.
Consumers should confirm exactly what has received AHLA Trusted Brand Status rather than assume that recognition extends to every product or service offered by a company.
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